Which term describes an organization that uses an AI product or service, directly or via its distribution to users?

• A. AI customer
• B. AI producer
• C. AI regulator
• D. AI auditor

Answer: (A)

The main idea here is understanding the role an organization plays in relation to an AI product. When an organization uses an AI product or service—whether for its own operations or to provide that capability to others—it is acting as the customer of the AI provider. The customer is the entity that obtains, licenses, or otherwise acquires the technology and is responsible for implementing it within its processes, governance, and risk controls. Even if the organization then distributes the capability to end users, its relationship to the AI provider remains that of customer.

This is why AI customer is the best fit: it captures the purchasing and adoption role, signaling who integrates and uses the technology. The other terms describe different roles: the producer is the one who creates or sells the AI, the regulator oversees compliance, and the auditor assesses and verifies systems.